This morning’s Chronicle of Higher Education Wired Campus blog has a story with the title “Should Colleges Sell Ads to Pay for New Technology?” that links to a blog posting by Martin Weller of the Open University in the U.K. As it happens, a colleague and I were talking about a strikingly similar topic at lunch yesterday: not just that advertisements could pay for new technology but that ads could pay for content in the libraries. I felt strangely uncomfortable with the concept, and I still do, so (in jester fashion) what better way to explore the discomfort than in a posting here on DLTJ.