Is JPEG Good Enough for Archival Masters?

On the ImageLib mailing list, Rob Lancefield (Manager of Museum Information Services for Wesleyan University) posted a link to the Universal Photographic Digital Imaging Guidelines (UPDIG) for image creators. The introduction says: “These 12 guidelines — provided as a Quick Guide plus an in-depth Complete Guide — aim to clarify the issues affecting accurate reproduction and management of digital image files. Although they largely reflect a photographer’s perspective, anyone working with digital images should find them useful…. This document, prepared by the UPDIG working group, represents the industry consensus as of September 2007.” The listed members of UPDIG leads one to believe that this is a professional photography group. One thing in the introduction to the guidelines caught my eye, though:

The chapter on archiving now has a discussion of JPEG as an archival format.