Shared Twitter Updates Done Right: The Case of NPRTechTeam

Image capture of NPR Tech Team Twitter account.

Image capture of NPR Tech Team Twitter account.

All day today, the staff at NPR’s Digital Media team have been preparing to launch a new version of their website, and we’ve been able to follow along via tweets on the NPRTechTeam Twitter account. It looks like it was a marathon 11-hour effort, but in the course of doing so two members of the team — Andy Carvin (acarvin on Twitter) and Daniel Jacobson (daniel_jacobson on Twitter) — have been posting regular updates. Clearly the two of them are sharing the NPRTechTeam Twitter account, and just as clear is who is doing the tweeting. Each of them use either their initials or (more commonly) their Twitter user IDs to sign each tweet. As compared to my recent post about Clinical Reader’s practices, this is a much cleaner approach and inspires confidence in the content being portrayed.

The new NPR site is now live. Kudos to the team for bringing the new site to its opening, and in doing so showing good practices for shared Twitter accounts.

NPR’s Headquarters

NPR's Headquarters, looking east
NPR’s Headquarters, looking east
Side view of the triangular building, looking from Mt. Vernon Square. The DC Convention Center is just to the north of where this photograph was taken.

NPR's Headquarters main entrance
NPR’s Headquarters main entrance
The main entrance to NPR is along Massachusetts Avenue, and this banner in front of the construction scaffolding shows the address that I hear often on the radio: 635 Massachusetts Avenue, Northwest, Washington, DC, 20001.

NPR's Headquarters facing Massachusetts Avenue
NPR’s Headquarters facing Massachusetts Avenue
Three banners, “Think” – “Explore” – “Share,” hang from the front of the headquarters.

NPR's Headquarters viewed from 6th St and Massachusetts Ave NW
NPR’s Headquarters viewed from 6th St and Massachusetts Ave NW
VW car billboard, supplementing NPR’s membership dues and corporate sponsorships?