What Librarians Could Learn From Journalists

On Tuesday, the Poynter Institute (a school for journalists, future journalists, and teachers of journalists) released results of their EyeTrack07 study — an examination of reader behavior in the print and online mediums. An article on their website goes into more detail about the initial data but what caught my eye as of interest to the library community is the headline (“The Myth of Short Attention Spans”) and this conclusion “The reading-deep phenomenon [thoroughly reading a selected story] is even stronger online than in print.” Their website site has a video which explains the process and some of the initial results.