What Does it Mean to Have Unlimited Storage in the Cloud?

We’ve seen big announcements recently about unlimited cloud storage offerings for a flat monthly or fee. Dropbox offers it for subscribers to its Business plan. Similarly, Google has unlimited storage for Google Apps for Business customers. In both cases, though, you have to be part of a business group of some sort. Then Microsoft unlimited storage for any subscriber of all Office 365 customers (Home, School, and soon Business) as bundled offering of OneDrive with the Office suite of products. Now comes word today from Amazon of unlimited storage to consumers…no need to be part of a business grouping or have bundled software come with it.