I try to do the “right thing” in postings on DLTJ. In the context of this discussion “right” is an attempt to be progressive: including hCalendar microformat markup for postings that include mention of events. The latest example of this was yesterday’s posting of the Learning, Libraries and Technology Conference. Embedded in the first paragraph is markup that another application reading the DLTJ feed can use to understand that the posting is talking about an event. (The service is one example.) The key parts of the HTML are bolded below:
Learning, Libraries & Technology 2009 Conference will be the tenth anniversary of Ohio’s premier higher education conference, previously known as the Ohio Digital Commons for Education Conference. Although the name might have changed, this year’s conference will deliver all the same great professional development and networking opportunities from past conferences, including keynote sessions, vendor exhibits and technology demonstrations. In order to attract as many people as possible to attend this special 10th anniversary conference, organizers are reducingto just $195 ($95 for students) for two-day registrations, and $95 ($55 for students) for one-day registrations.
Why does Google do what it does? A report by the faberNovel management consulting firm describes Google’s “key success factors” and how it goes about achieving them. The report talks about “Google as platform” and goes on to describe how it makes money serving the network effects of that platform. For instance, it subsidizes one side of its platform — search engine users searching for free — to gain large amounts of traffic (eyeballs) that advertisers want (the network effect). Even more than that, though, Google sees advertising as a form of information in and of itself. The report says: “With [its system of selecting ads to be placed on a page], Google is able to claim that their ads are in fact a way for them to provide additional information to the user.”